Not sure what electric rates look like in Lubbock? We’ve compared some of the area’s top-rated providers and plans below. Before enrolling, check each plan’s Electricity Facts Label (EFL) for more details on fees and contract terms.
| Provider | Plan | ¢/kWh | Est. Monthly Bill | Term | Rating | Checkout Link |
|---|---|---|---|---|---|---|
| APG&E | SimpleSaver 9 | 11.6¢ | $116 | 9 months | 4.2 | Checkout |
| Gexa Energy | Gexa Eco Saver Plus 24 | 11.7¢ | $117 | 24 months | 4.8 | Checkout |
| Frontier Utilities | Frontier Saver Plus 12 | 11.7¢ | $117 | 12 months | 4.8 | Checkout |
| Chariot Energy | GridEdge 12 | 12.1¢ | $121 | 12 months | 4.4 | Checkout |
| 4Change Energy | Maxx Saver Select 12 | 12.7¢ | $127 | 12 months | 4.9 | Checkout |
| CleanSky Energy | Embrace Green 12 - New Customer Special | 15.4¢ | $154 | 12 months | 3.6 | Checkout |
Lubbock has officially joined the ranks of Texas cities with a deregulated electricity market. Instead of being tied to Lubbock Power & Light, you can now shop around for electricity plans that better fit your budget and lifestyle, just like in Houston, Dallas, and other deregulated areas. Power Wizard is here to help you compare your options and make the switch simple.
The journey toward electricity deregulation in Lubbock began in earnest in 2015 when Lubbock Power & Light (LP&L) announced plans to join the Electric Reliability Council of Texas (ERCOT) grid. After years of planning and infrastructure upgrades, the Lubbock City Council voted unanimously in February 2022 to approve transitioning to a competitive electricity market, effective January 2024.
Lubbock’s electricity market is overseen by ERCOT, the same organization managing most of Texas’s power grid. LP&L no longer sells electricity directly to residents but continues to maintain the poles and wires that deliver it. Retail electricity providers (REPs), like TXU Energy, Frontier Utilities, and 4Change Energy, and others now compete to offer plans and pricing. Instead of being locked into one choice, you can find a plan that fits your energy usage and goals.
Energy deregulation gives Lubbock residents the power to choose the plan that fits their home, budget, and lifestyle. Competition between providers often leads to better rates, more plan options, and improved customer service. Residents can also choose plans that align with their personal preferences, such as renewable energy or time-of-use savings. Deregulation puts the control—and the savings—back in the hands of consumers.
Whether you’re catching a show at the Moonlight Musicals Amphitheater or enjoying a picnic at Mackenzie Park, life in Lubbock is full of energy. Make sure your home is too, with an electricity provider that suits your lifestyle.
| Company | Highlights |
|---|---|
| APG&E | APG&E carries a wide range of energy plans with award-winning customer service. |
| 4Change Energy | 4Change Energy offers a great referral program and is known for charitable giving in Texas. |
| Express Energy | Express Energy offers competitive, transparent pricing with no hidden fees or long-term contracts. |
| Frontier Utilities | Frontier is known for simple, low-rate plans and a 60-day happiness guarantee! |
| Direct Energy | One of the largest REPs in North America, offering more than just electricity plans, like home services such as HVAC, plumbing and more. |
| Payless Power | Payless Power offers affordable power and is known for prepaid electricity plans with no deposit. |
| Veteran Energy | Veteran Energy is known for competitive rates and aiding Veteran Support organizations. |
| TXU Energy | A leading REP known for their commitment to customer satisfaction and innovative energy solutions. |
| Gexa Energy | Gexa offers competitive, sustainable energy plans and exceptional customer service. |
| CleanSky Energy | CleanSky offers both 100% renewable electricity from wind and solar or 100% carbon neutral. |
| BKV Energy | BKV Energy offers simple fixed rate plans along with loyalty rewards and annual customer payout tied to their profits. |
| Reliant | High variety of electricity plans with a strong emphasis on customer service and active involvement in community initiatives. |
| Cirro Energy | Customer-centric approach, providing reliable energy service with a focus on simplicity and convenience. |
| Chariot Energy | Chariot supports solar power plants and is known for their 100% renewable energy plans at great rates. |
Every home in Lubbock is different — from the historic streets of Tech Terrace to the family-focused community of LakeRidge and the modern homes in Kingsgate. Your electricity needs might not look the same as your neighbor’s, and now you have the flexibility to choose a plan built for the way you live, work, and enjoy life in Lubbock.
Fixed-rate plans lock in your electricity rate for the duration of your contract (typically 12-36 months). Your price per kilowatt-hour stays the same no matter how the market changes, making it easier to budget. These plans work well for anyone who wants consistency and protection from sudden price spikes.
Variable plans change with the market, meaning your rate could go up or down each month. These plans give you more flexibility, but your bills can fluctuate depending on demand and energy costs. They’re a good fit for residents who are uncertain of their long-term electricity needs, like those in temporary living arrangements, because they don’t have traditional cancellation fees.
Time-of-use (TOU) plans offer different rates depending on when you use electricity. Power is cheaper during off-peak times and more expensive during high demand. These plans are ideal if you can shift your primary energy use to evenings, weekends, or other off-peak periods.
Prepaid plans let you pay for electricity in advance with no credit check or deposit required. You add money to your account and use power until it runs out, giving you complete control over your usage and spending. These plans are great for people who need flexibility or a quick setup without a credit approval process.
When you choose a green energy plan, the electricity powering your home still comes from the shared grid, which includes a mix of sources. But behind the scenes, your provider matches your usage with electricity from renewable projects like wind and solar. They offer a way to lower your carbon footprint while still providing reliable power. If sustainability is important to you, these plans make it easy to support clean energy without needing to install any infrastructure at home.
The utility provider in Lubbock is Lubbock Power & Light. They own and maintain the power lines, poles, and infrastructure that deliver electricity to your home, but they no longer sell electricity plans to most residents. That job now belongs to REPs.
Even though you can now choose your electricity provider, Lubbock Power & Light is still in charge of maintaining the poles, wires, and equipment that deliver electricity to your home. If the power goes out, your Retail Electric Provider (REP) won’t handle repairs—LP&L is the one to call.
Contact LP&L directly to report the issue or get updates. You can report an outage by texting or calling LP&L’s 24/7 outage line at ​​806-775-2509 or by using their online outage map. You can also email them at lightsout@lpandl.com. Have your account number or address ready when you call.
With so many new electricity providers in Lubbock, picking the right one may be overwhelming. With Power Wizard, it doesn’t have to be.
Instead of spending hours sorting through dozens of websites and plan details, let Power Wizard do the heavy lifting. With our technology, you can easily compare real-time rates, contract terms, and provider options side-by-side. All you have to do is enter your ZIP code!
When comparing electricity plans, focus on a few important details:
Anytime you shop around for providers, make sure you read each plan’s Electricity Facts Label (EFL). This is where you’ll find the most important information regarding plan fees, terms, and more.
Before picking a plan, it’s important to think about how you actually use electricity at home. A little planning now can save you a lot of money throughout your contract. Here are a few key factors to consider when comparing your options.
Life in Lubbock has its own unique energy needs, and understanding them can help you choose a plan that suits your home and lifestyle. From big Texas homes to bustling student apartments, how you live affects how much power you’ll use—and what kind of electricity plan makes the most sense.
The median home size in Lubbock is larger than the national average, with many single-family homes exceeding 2,000 square feet. Summers can be brutally hot, making air conditioning one of the biggest drivers of electricity usage. Fixed-rate plans are popular here because they protect homeowners from seasonal spikes in energy costs. With long cooling seasons and occasional winter cold snaps, stable pricing can offer peace of mind year-round.
With Texas Tech University right in the heart of the city, Lubbock is home to more than 30,000 college students, many of whom rent off-campus housing. Most student leases last around 12 months, making fixed-rate electricity plans a popular choice for budgeting and stability. For those with shorter stays or limited credit history, month-to-month or prepaid plans offer flexibility with easy setup and no long-term commitment. These options are especially helpful for students and young professionals navigating frequent moves or first-time rentals.
Lubbock homes often feature power-hungry amenities, such as swimming pools, electric stoves, and central air conditioning units. These appliances can increase electricity usage, especially during peak summer months when temperatures are high. If your home has energy-heavy appliances or outdoor features, choosing a plan with competitive per-kWh rates—and no surprise fees—is crucial for keeping your bills under control.
Don’t waste hours digging through confusing electricity plans. Power Wizard compares hundreds of options instantly to help you find the best rate, the best terms, and the right provider for you. Skip the stress and start saving today with Power Wizard!
